Yvonne Mendez
Festival Coordinator
As a producer and arts administrator, Yvonne’s expertise includes operations and logistics, marketing, public relations, program and organizational development, fundraising, strategic planning, and fiscal management. She has produced a variety of theater and music events that educate, enliven, and empower diverse audiences. Currently Director of Education and Engagement at the University of Massachusetts, Amherst Fine Arts Center, she manages a variety of arts programs, including the Valley Jazz Network. She has also been the Marketing & Outreach Director for New WORLD Theater and the Lead Producer for The Bright Moments Festival. Holding a Master’s degree in Media Studies from The New School, she also runs Visual Concepts 123, which offers print, web, multimedia, and video design to artists and nonprofits. Yvonne has been Assistant to the Producer of the Springfield Jazz & Roots Festival since 2015 and became the Festival Coordinator in 2019.